Post by account_disabled on Mar 10, 2024 11:40:48 GMT 5.5
For several years now, video has established itself as the most performing content for users. Compared to textual content and images, a video is capable of attracting more attention and pushing users to take actions, such as visiting a website or requesting information. For this reason, more and more companies today are investing in the creation of video content for their social networks, for YouTube and for the company website . This has been the trend in recent years, but how have things changed with COVID-19? What role can video have in the new digital era born from the pandemic? Key takeaways from the article: Digital content has grown exponentially during the pandemic .
In the "new normal" users spend much more time online India Mobile Number Data and video is the most popular content: webinars, podcasts and live streaming are enjoying great success To achieve better results in video marketing, the strategic aspect remains central . It is important to choose the best performing channels, such as Facebook, Instagram, Youtube and TikTok, and develop communication in line with the channel used and the audience The major trends for post-COVID-19 video marketing concern the authenticity of content, with homemade productions, live streaming and particular attention to mobile use.
Smaller investments for constant and familiar communication To answer these questions, the first step is to understand what has actually changed. We often talk about a "new normality" that was born with the pandemic and the lockdown and has built new habits for the public . People, having experienced the deprivation of physical stores and offline life, now have a new way of looking at digital, social media and online purchasing. A new familiarity and a higher level of attention to online content, to the detriment of traditional media, such as TV and radio. Webinars, podcasts and live streaming have become companions for long days spent at home and are now continuing to be successful.
In the "new normal" users spend much more time online India Mobile Number Data and video is the most popular content: webinars, podcasts and live streaming are enjoying great success To achieve better results in video marketing, the strategic aspect remains central . It is important to choose the best performing channels, such as Facebook, Instagram, Youtube and TikTok, and develop communication in line with the channel used and the audience The major trends for post-COVID-19 video marketing concern the authenticity of content, with homemade productions, live streaming and particular attention to mobile use.
Smaller investments for constant and familiar communication To answer these questions, the first step is to understand what has actually changed. We often talk about a "new normality" that was born with the pandemic and the lockdown and has built new habits for the public . People, having experienced the deprivation of physical stores and offline life, now have a new way of looking at digital, social media and online purchasing. A new familiarity and a higher level of attention to online content, to the detriment of traditional media, such as TV and radio. Webinars, podcasts and live streaming have become companions for long days spent at home and are now continuing to be successful.