Post by ehsanulh125 on Jan 9, 2024 12:27:16 GMT 5.5
All over the world, there is increasingly fierce competition among higher education institutions for students. In response, the institutions renewed their communication strategy and moved away from traditional marketing tools. In the past, higher education recruitment mostly relied on printed materials (newspapers, brochures and paper-based letters) as well as TV and radio appearances to inform potential students. However, the appearance of Internet technology opened up a new space for university marketing as well, institutional websites became the main source of information.
However, the real breakthrough was Buy Bulk SMS Service brought by the emergence of social media. As the social and informational power and value of social media was proven, more and more institutions started to register on the platforms. Since then, social media marketing has become increasingly popular among higher education institutions. Today, most universities already have such pages and actively publish various text, image and video content. There are already institutions that place the greatest communication emphasis on these platforms. The more active higher education institutions appear on their social media pages with several informative posts per day, while in the case of other communication channels, only a fraction of the information published on social media can be found.
Why is social media marketing special? Unlike traditional communication channels, these platforms (Facebook, Instagram, YouTube, Twitter, TikTok, LinkedIn, etc.) ensure a faster spreading speed, and in terms of reach, they can cover a larger, potentially even global, target audience. Greater visibility promotes extensive brand awareness, the further building of institutional reputation and the dissemination of institutional knowledge. Another advantage is that they provide favorable appearance conditions. They are easily accessible to everyone, with minimal or no entry fees. The specialty of social media marketing also lies in peer-to-peer (P2P) communication.
However, the real breakthrough was Buy Bulk SMS Service brought by the emergence of social media. As the social and informational power and value of social media was proven, more and more institutions started to register on the platforms. Since then, social media marketing has become increasingly popular among higher education institutions. Today, most universities already have such pages and actively publish various text, image and video content. There are already institutions that place the greatest communication emphasis on these platforms. The more active higher education institutions appear on their social media pages with several informative posts per day, while in the case of other communication channels, only a fraction of the information published on social media can be found.
Why is social media marketing special? Unlike traditional communication channels, these platforms (Facebook, Instagram, YouTube, Twitter, TikTok, LinkedIn, etc.) ensure a faster spreading speed, and in terms of reach, they can cover a larger, potentially even global, target audience. Greater visibility promotes extensive brand awareness, the further building of institutional reputation and the dissemination of institutional knowledge. Another advantage is that they provide favorable appearance conditions. They are easily accessible to everyone, with minimal or no entry fees. The specialty of social media marketing also lies in peer-to-peer (P2P) communication.